February 24, 2008

PHOTO FLASHBACK: our logo


Many people have inquired as to the origins of our logo, an out of focus blue camera. Ok, so only a few have actually asked. But we know you're wondering about it! It's an intriguing story, and it serves quite nicely as a metaphor for our artistic acuity.

It started, as most good stories do, with a journey. To Russia, in fact, to study fine art during a college semester abroad. We students had been warned that pickpockets on the street were especially adept at removing camera lenses right off the camera on a crowded sidewalk corner or subway. It even happened to one of the students in our group. Not wishing to be a victim to this particularly impressive display of thievery, I took to keeping my professional camera in my shoulder bag. So I would not be unprepared if I happened upon something of photographic interest in my daily travels, I kept my disposable, "tourist" camera right on the top of my bag. It could be used in an instant and tossed right back in the bag, and I could breathe easy with the professional camera safely hidden at the bottom.

This proved to be a very effective method for me, and kept my lens securely in my possession for the duration of the trip. A simple solution with a straightforward outcome. Until...

When I returned home and had all my film processed, including my cheap little tourist disposable, I noticed a picture that I was sure I hadn't taken. I couldn't have, wouldn't have taken. That's right - a very close-up, very blurry, and oddly blue "portrait" of my professional camera. Even with its technical misgivings, the picture was clearly of my camera. Even the little dent in the ring of my lens is visible, a tell-tale as unique was a birthmark or scar. (Side note: I have since upgraded my equipment. I was a poor student then.)

But how did this photo come to be? With a little forensic investigation, I came to determine that it was taken inside my shoulder bag, by my disposable. But to this day, questions still remain. How did the flash button AND the shutter button both engage inside the bag? How was there enough room between the two cameras to even get a shot at all? The disposable, being fleeting in nature, is no longer with me, and therefore cannot be questioned in regards to its actions.

However, we believe this photograph is a symbol of sorts, an analogy for what we do. There are good photographs to be taken everywhere you look. And beauty truly is everywhere - if we take the time to look for it. This beauty, and our sudden awareness of it, collides with each other all the time to create happy little accidents, the very definition of art.

We consider it an honor and a privilege to capture these moments in time for you.

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